It’s all about TRADITION. Jacksonville Florida has grown up with Jacksonville Suns Baseball. The Bragans Bleed Suns Blood into the City. And today, that all goes AWAY!
The long-standing tradition of the Suns’ minor-league baseball team in Jacksonville, which dates to 1962, will undergo a major transformation next season when the franchise changes its name to the Jacksonville Jumbo Shrimp.
Owner Ken Babby, who purchased the Florida Marlins Double-A affiliate from Peter Bragan Jr. two years ago (allowing Bragan to stay as owner in 2015), will unveil the name change and new logo Wednesday in a 10 a.m. news conference at the Times-Union Center.
“This is a high-energy, impactful, bold move,” Babby said Tuesday. “There’s certainly risk that goes along with it. There’ll be feedback and, I’m sure, some resistance. We’ve been holding on to this for a while and look forward to sharing it with the community. The tradition of the Jacksonville Suns is entrenched in Northeast Florida. It’s been known and loved. The passion for minor-league baseball in Jacksonville doesn’t change [with a new team name]. It’s just a new chapter in its evolution.”
The Jumbo Shrimp logo will have a large “J” running through it, with the colors being St. John’s Navy and patriotic blue, accented with American red.